Marketing and Moolah

Effective Marketing

As a citizen of the world of broadcasting, I appreciate a good advertising campaign when I see one. Keep in mind that a good campaign doesn’t necessarily mean that I like it. Case in point: the new movie Over The Hedge. It’s a movie for kids and is being marketed as such. If you’ve seen the trailer on TV, you see the squirrel or chipmunk or whatever small, rodent-like mammal it is, burping his ABCs. My 2-year-old son certainly did NOT need that inspiration to begin his own like-efforts, but without question it has inspired him. Now the fabricated burps come easily and often. It doesn’t matter where we are – home, store, car, local eatery… whenever the need arises, this little guy can swallow air better than I could by age 5. Yep, my boy has a burping bright future! Thank you Dreamkworks Animation. As a side note and much to his mother’s chagrin, my little guy now has his sights set on making himself fart. This I’ve got to see...


Powerball!

We all dream of becoming rich. I dream of becoming wealthy. I’ve heard it said that being rich means you’ll never have to work again. Being wealthy means your kids and their kids will never have to work. Rich just doesn’t cut it for me. I need wealth. I mean let’s face it – if I ever become rich, I most certainly won’t stop there. It takes money to make money and if I had “rich” money, I’d be wealthy very quickly. That being said, I usually buy a Powerball ticket when the jackpot approaches $100 million. Tomorrow’s big prize is about $73 million. That’s close enough for me. Many people may think it’s a waste of money to buy a ticket. I think it’s a waste of money to buy more than one ticket at a time. If that first dollar isn’t lucky enough, what makes a person think that dollar number two will be? That logic escapes me. Perhaps Darin Jobe said it best: “It’s worth a dollar to day-dream for a couple of days.” My sentiments exactly. So… here’s to my one dollar! (May the force be with me)

With the weekend upon us, I may not post until Monday. That's fine... I'm sure I'll have more to discuss after the next 48 hours.

Until then...